The Profitability of Advertising on Media Essay Example | Topics and Well Written Essays - 500 words

The Profitability of Advertising on Media - Essay Example Putting an advert on radio will also depend on the radio station used, time, and the length of the advert. For WHOU FM the prices of putting a 30 seconds advert during the morning hours is 50$ per advert. The price is relatively highly due to the fact that most people in the US usually listen to the radio during the morning hours as they drive or ride to their places of work. Therefore, a company is likely to get more audience during this period of time as opposed to other periods during the day such as mid morning and afternoon (Katz 123). However, it should be noted that the rates get high again during the evening because his is the time when people are riding back to their homes, thus getting a chance of listening to the radio again.Prices of magazines depend on whether on is using a national magazine or local ones. The type of readers also affects the pricing. For a company to put an advert on VOGUE, they will have to pay $250,000 if they want a full-page advert. The price is hig h because of the fact that VOGUE is a national magazine. Furthermore, VOGUE is a women’s fashion magazine meaning that many women are likely to read it. However, the type of product or service being advertised will highly determine whether advertising on this magazine will be worth the cost. This is because this magazine will only be read by women who are interested in knowing what things are happening in the world of fashion (Peitz and Valletti 952). An automobile advert might be out of place for this magazine.