Product Launch Research Paper Example | Topics and Well Written Essays - 250 words - 1

Product Launch - Research Paper Example In addition the product launch plan contains the following elements; product description and positioning, market target and needs, market potential and growth, a SWOT analysis on both countries, domestic and international competition, marketing objectives and strategies, pricing, marketing communications, distribution strategies, financial reports, and the marketing research on the plan. Kudler is offering catering to its service line. The company will offer catering at all locations in Canada and in Italy. Catering will be available to businesses and private households for events of all kinds and sizes. The catering will include fresh products from the bakery, deli, meat market, and produce department as well as shelf items within the store. The catering items are made to customer order and the customer will work closely with the catering department to create innovative ideas for parties and events. Kudler is offering catering, which is classified as a service. Kudler will provide the best service in the catering industry. Catering services face tough challenges because they provide food and servers to many different types of events. These events include birthday parties, weddings, and many other types of events. Also, the size of these events presents a challenge because the larger the event the more pressure on Kudler to provide great service and food. Kudler believes offering catering will create more marketability of its specialty products to new consumers. A consumer or business that purchases catering products from Kudler helps promote the products to other potential consumers. This word-of-mouth helps Kudler gain new potential customers by increasing the awareness of the specialty products offered. This consumer channel will help link in new customers by letting them taste the specialty products available. People can taste the products at such events without